TY  - BOOK
AU  - Ziccardi, Donald
AU  - Moin, David
TI  - Master minding the store : advertising, sales promotion and the new marketing reality
SN  - 0471139106
U1  - 658.87 
PY  - 1997///
CY  - New York: 
PB  - John Wiley and Sons, Inc.
KW  - advertising
KW  - budgeting
KW  - consumer competitior
KW  - creating developing brand image
KW  - creative
KW  - creative adaptation for the media
KW  - game plan
KW  - marketing
KW  - marketing plan
KW  - measuring results
KW  - media planning
KW  - personal selling
KW  - point of purchase
KW  - positioning company
KW  - public relations
KW  - reatil trade
KW  - sales promotion
KW  - timetables
ER  -