Steel, Jon <br/><br/>
Truth, lies, and advertising: the art of account planning 
by Jon Steel 
 - New York:   John Wiley and Sons, Inc.  1998 
 - xix, 298p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471189626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>account planning<br/>advertising agencies<br/>advertising campaigns<br/>consumers<br/>creative ideas<br/>research<br/>United States
<br/><br/><label>Dewey Class. No.: </label>659.111  / STE