TY  - BOOK
AU  - Steel, Jon
TI  - Truth, lies, and advertising: the art of account planning
SN  - 0471189626
U1  - 659.111 
PY  - 1998///
CY  - New York: 
PB  - John Wiley and Sons, Inc.
KW  - account planning
KW  - advertising agencies
KW  - advertising campaigns
KW  - consumers
KW  - creative ideas
KW  - research
KW  - United States
ER  -