Greising, David <br/><br/>
I'D like the world to buy a coke : the life and leadership of Roberto Goizueta 
by David Greising 
 - New York:   John Wiley and Sons, Inc.  1998 
 - xviii, 334p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471194085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand machine<br/>Castrol<br/>changing the script<br/>Coca Cola company<br/>Coca colonization<br/>Coke<br/>Cuba<br/>games Roberto played<br/>heaven<br/>soft drink indusry<br/>spanish inquisition
<br/><br/><label>Dewey Class. No.: </label>338.766362092  / GRE