TY  - BOOK
AU  - Greising, David
TI  - I'D like the world to buy a coke : the life and leadership of Roberto Goizueta
SN  - 0471194085
U1  - 338.766362092 
PY  - 1998///
CY  - New York: 
PB  - John Wiley and Sons, Inc.
KW  - brand machine
KW  - Castrol
KW  - changing the script
KW  - Coca Cola company
KW  - Coca colonization
KW  - Coke
KW  - Cuba
KW  - games Roberto played
KW  - heaven
KW  - soft drink indusry
KW  - spanish inquisition
ER  -