Zyman, Sergio <br/><br/>
The end of advertising as we know it 
by Sergio Zyman and with Armin Brott 
 - New Jersey:   John Wiley and Sons, Inc.  2002 
 - 239p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471225819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand awareness<br/>celebrity endorsers<br/>free media<br/>killed traditional advertising<br/>opportunity<br/>packaging matters<br/>proof pudding
<br/><br/><label>Dewey Class. No.: </label>659.1  / ZYM