TY  - BOOK
AU  - Zyman, Sergio
AU  - Brott, Armin
TI  - The end of advertising as we know it
SN  - 0471225819
U1  - 659.1 
PY  - 2002///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - advertising
KW  - brand awareness
KW  - celebrity endorsers
KW  - free media
KW  - killed traditional advertising
KW  - opportunity
KW  - packaging matters
KW  - proof pudding
ER  -