Levine, Michael <br/><br/>
A branded world : adventures in public relations and the creation of superbrands 
by Michael Levine 
 - New Jersey:   John wiley and Sons, Inc.  2003 
 - xi, 260p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471263664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising branding<br/>brand expansion<br/>brand leaders<br/>brand loyalty and customer satisfaction<br/>brand maintenance<br/>branding<br/>celebrity brand<br/>powerful launch<br/>public relation
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEV