TY  - BOOK
AU  - Levine, Michael
TI  - A branded world : adventures in public relations and the creation of superbrands
SN  - 0471263664
U1  - 658.827 
PY  - 2003///
CY  - New Jersey: 
PB  - John wiley and Sons, Inc.
KW  - advertising branding
KW  - brand expansion
KW  - brand leaders
KW  - brand loyalty and customer satisfaction
KW  - brand maintenance
KW  - branding
KW  - celebrity brand
KW  - powerful launch
KW  - public relation
ER  -