Salzman, Marian <br/><br/>
Buzz : harness the power of influence and create demand 
by Marian Salzman, Ira Matathia and Ann O'Reilly 
 - New Jarsy:   John Wiley and Sons Inc.  2003 
 - x, 246p., notes, glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471273457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brands<br/>buzz marketing<br/>media and cyberspace<br/>shock treatment<br/>superconnectors
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAL