TY  - BOOK
AU  - Salzman, Marian
AU  - Matathia, Ira
AU  - O'Reilly, Ann
TI  - Buzz : harness the power of influence and create demand
SN  - 0471273457
U1  - 658.8 
PY  - 2003///
CY  - New Jarsy: 
PB  - John Wiley and Sons Inc.
KW  - brands
KW  - buzz marketing
KW  - media and cyberspace
KW  - shock treatment
KW  - superconnectors
ER  -