TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 0471309567
U1  - 658.8 
PY  - 1995///
CY  - New York: 
PB  - John Whiley and Sons, Inc.
KW  - business strategy
KW  - competitive advantage
KW  - competitor analysis
KW  - customer analysis
KW  - declining matured market
KW  - differentiation strategies
KW  - diversification
KW  - environmental analysis
KW  - global strategies
KW  - growth
KW  - low cost
KW  - market analysis
KW  - market management
KW  - planning
KW  - portfolio analysis
KW  - preemptive move
KW  - self analysis
ER  -