Dann, Susan

Strategic internet marketing by Susan Dann and Stephen Dann - New Delhi: Vikas Publishing House Pvt. Ltd. 2001 - xxii, 498p., app., glos., ind. 35 cm x 18 cm

0471343005


consumer behaviour
creating cyber communities
distribution
international marketing
internet marketing
marketing research
marketing strategies
pricing strategies
promotion
relationship marketing
services marketing online

658.84 / DAN