Zeff, Robbin <br/><br/>
Advertising on the internet 
by Robbin Zeff and Brad Aronson 
 - 2nd ed. 
 - Belmont:   Wadsworth Publishing Company  1999 
 - xii, 435p., app., glos., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0471344044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertis management<br/>advertising landscape<br/>computer network resources<br/>internet advertising<br/>internet advertising directories<br/>internet direct marketing<br/>market research<br/>online advertising models<br/>pricing online advertis<br/>rates<br/>selling
<br/><br/><label>Dewey Class. No.: </label>659.2  / ZEF