TY  - BOOK
AU  - Zeff, Robbin
AU  - Aronson, Brad
TI  - Advertising on the internet
SN  - 0471344044
U1  - 659.2 
PY  - 1999///
CY  - Belmont: 
PB  - Wadsworth Publishing Company
KW  - advertis management
KW  - advertising landscape
KW  - computer network resources
KW  - internet advertising
KW  - internet advertising directories
KW  - internet direct marketing
KW  - market research
KW  - online advertising models
KW  - pricing online advertis
KW  - rates
KW  - selling
ER  -