TY - BOOK AU - Bayne, Kim M. TI - The internet marketing plan : the complete guide to instant web presence (With CD) SN - 0471355984 U1 - 658.84 PY - 2000/// CY - New York: PB - John Wiley and Sons, Inc. KW - designing advertising and direct mail campaign KW - internet marketing budget KW - internet marketing plan KW - market research KW - public relations ER -