Upshaw, Lynn B. <br/><br/>
The masterbrand mandate : the management strategy that unifies companies and multiplies value 
by Lynn B. Upshaw and Earl L. Taylor 
 - London:   Pearson Educaiton  2000 
 - xii, 323p., notes, ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>047135659X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>competition<br/>customer community<br/>interglocalize<br/>mandate<br/>masterbrand
<br/><br/><label>Dewey Class. No.: </label>658.827  / UPS