TY  - BOOK
AU  - Upshaw, Lynn B.
AU  - Taylor, Earl L.
TI  - The masterbrand mandate : the management strategy that unifies companies and multiplies value
SN  - 047135659X
U1  - 658.827 
PY  - 2000///
CY  - London: 
PB  - Pearson Educaiton
KW  - brand building
KW  - competition
KW  - customer community
KW  - interglocalize
KW  - mandate
KW  - masterbrand
ER  -