Lodish, Leonard M. <br/><br/>
Entrepreneurial Marketing 
by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur 
 -    2001 
 - xvi, 272p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471382442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising decisions<br/>building strong brands<br/>distribution channel<br/>entrepreneurial pricing decisions<br/>marketing<br/>marketing problem<br/>new business enterprises<br/>new products<br/>positioning<br/>promotion and viral marketing<br/>public relations<br/>raising capital<br/>sales management<br/>service rollout
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOD