TY  - BOOK
AU  - Hill, Dan
TI  - Body of truth : leveraging what consumers can't or won't say
SN  - 0471444391
U1  - 658.8343 
PY  - 2003///
CY  - New Jarsey: 
PB  - John Wiley and Sons, Inc.
KW  - brand story design
KW  - consumers
KW  - emotional positioning
KW  - emotive branding
KW  - rationality redefined
KW  - research
ER  -