Zabin, Jeffe <br/><br/>
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers 
by Jeffe Zabin and Gresh Brebach 
 - New Jersey:   John Wiley and Sons, inc.  2004 
 - xvi, 256p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471467618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>exploiting the data<br/>fifteen minutes of privacy<br/>marketing<br/>precision marketing cycle
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZAB