TY  - BOOK
AU  - Dranove, David
AU  - Marciano, Sonia
TI  - Kellogg on strategy : concepts, tools, and frameworks for practitioners
SN  - 0471478555
U1  - 658.4012 
PY  - 2005///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - case studies
KW  - competitive advantage
KW  - industrial management
KW  - strategic planning
ER  -