Busch, Paul (ed.) Legends in marketing : Shelby D. Hunt : marketing theory the nature and scope of marketing - 1st - New Delhi Sage Publication 2011 - Vol, 1. xiv, 229p. ref., note. 25 cm x 19 cm. - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth . ISBN: 978-8132105206 Subjects--Topical Terms: --marketing--marketing research--mathematical models Dewey Class. No.: 658.8 / LEG