TY  - GEN
AU  - Busch, Paul (ed.)
TI  - Legends in marketing : Shelby D. Hunt : marketing theory the nature and scope of marketing
T2  - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth
SN  - 978-8132105206
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publication
KW  - marketing
KW  - marketing research
KW  - mathematical models
ER  -