Ketchum, David <br/><br/>
Big M little m marketing : new strategies for a new Asia 
by David Ketchum 
 - Singapore:   John Wiley and Sons (Asia) Pte. Ltd.  2003 
 - xii, 220p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471479233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competitive advantage<br/>marketing<br/>relationships<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / KET