TY  - BOOK
AU  - Ketchum, David
TI  - Big M little m marketing : new strategies for a new Asia
SN  - 0471479233
U1  - 658.8 
PY  - 2003///
CY  - Singapore: 
PB  - John Wiley and Sons (Asia) Pte. Ltd.
KW  - competitive advantage
KW  - marketing
KW  - relationships
KW  - strategy
ER  -