TY  - BOOK
AU  - Ferrell, O. C. (ed.)
TI  - Legends in marketing : Shelby D. Hunt : resource-advantage theory : the development period
T2  - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth
SN  - 9788132105206
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publication
KW  - marketing
KW  - marketing research
ER  -