Arnett, Dennis B. (ed.) <br/><br/>
Legends in marketing : Shelby D. Hunt : resource-advantage theory : the research tradition period 

 - New Delhi  Sage Publication  2011 
 - Vol, 10. xxviii, 309p.  ref.  25 cm x 19 cm 
 - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth .
<br/><br/><label>ISBN: </label>9788132105206 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEG