Hofmeyr, Jan <br/><br/>
Commitment-led marketing : the key to brand profit is in the customer's mind 
by Jan Hofmeyr and Butch Rice 
 - West sussex:   John wiley and sons ltd  2000 
 - xiv, 299p., ref., ind.  30 cm x 21 cm 
<br/><br/><label>ISBN: </label>0471495743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisers cannot ignore commitment<br/>brand profits<br/>case study<br/>consumer behavior<br/>consumers attitudes<br/>customer relationship<br/>marketing<br/>motivation research<br/>people behaviour<br/>political marketing<br/>psychology
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF