TY  - BOOK
AU  - Hofmeyr, Jan
AU  - Rice, Butch
TI  - Commitment-led marketing : the key to brand profit is in the customer's mind
SN  - 0471495743
U1  - 658.8 
PY  - 2000///
CY  - West sussex: 
PB  - John wiley and sons ltd
KW  - advertisers cannot ignore commitment
KW  - brand profits
KW  - case study
KW  - consumer behavior
KW  - consumers attitudes
KW  - customer relationship
KW  - marketing
KW  - motivation research
KW  - people behaviour
KW  - political marketing
KW  - psychology
ER  -