Sheth, Jagdish N. <br/><br/>
Marketing theory : evolution and evaluation of schools of marketing thought 

 - Expanded 
 - New Delhi  Wiley India  2022 
 - xxxnvi, 264p.  ref., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>978-9354641206 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--schools marketing--service schools marketing--relationship