Pringle, Hamish <br/><br/>
Brand manners : how to create the self-confident organisation to live the brand 
by Hamish Pringle and William Gordon 
 - England:   John Wiley and Sons Ltd  2001 
 - ix, 314p., bib., webo., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471496055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand manners<br/>brand problem and solution<br/>brand promise<br/>branding<br/>case histories<br/>consumerism<br/>encounters<br/>individual behaviour<br/>outstanding custoemr service<br/>power of customer pledges<br/>protecting the brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / PRI