TY  - BOOK
AU  - Pringle, Hamish
AU  - Gordon, Willian
TI  - Brand manners : how to create the self-confident organisation to live the brand
SN  - 0471496055
U1  - 658.827 
PY  - 2001///
CY  - England: 
PB  - John Wiley and Sons Ltd
KW  - brand manners
KW  - brand problem and solution
KW  - brand promise
KW  - branding
KW  - case histories
KW  - consumerism
KW  - encounters
KW  - individual behaviour
KW  - outstanding custoemr service
KW  - power of customer pledges
KW  - protecting the brand
ER  -