Birkin, Mark

Retail geography and intelligent network planning by Mark Birkin, Graham Clarke and Martin Clarke - England: John Willey and Sons Ltd. 2002 - ix, 284p., bib., ind. 25 cm x 17 cm

0471497614


direct marketing
distribution channels
e-commerce
geographic information system
network representation planning
planning
retail locations
site selection
store location
territory planning
trends

658.21 / BIR