Band, William A. <br/><br/>
Creating value for customers: designing and implementing a total corporate strategy 
by William A. Band 
 - New York:   John Wiley and Sons  1991 
 - xi, 340p., ind.  22 cm x16 cm 
<br/><br/><label>ISBN: </label>0471525936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relationship<br/>customer satisfaction<br/>customers<br/>value creation<br/>value creators<br/>value driven culture<br/>value perception
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAN