TY  - BOOK
AU  - Band, William A.
TI  - Creating value for customers: designing and implementing a total corporate strategy
SN  - 0471525936
U1  - 658.812 
PY  - 1991///
CY  - New York: 
PB  - John Wiley and Sons
KW  - customer relationship
KW  - customer satisfaction
KW  - customers
KW  - value creation
KW  - value creators
KW  - value driven culture
KW  - value perception
ER  -