Catherwood, Dwight W. <br/><br/>
The complete guide to special event management: business insights, financial advice, and successful strategies from Ernst and Young, advisors to the olympics, the Emmy awards, and the PGA tour 
by Dwight W. Catherwood and Richard L. Van Kirk 
 - New York:   John Wiley and Sons, Inc.  1992 
 - xiv, 306p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471540988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>bidding<br/>events<br/>market<br/>marketing tools<br/>promotion<br/>sponsorship
<br/><br/><label>Dewey Class. No.: </label>658.456  / CAT