TY  - BOOK
AU  - Catherwood, Dwight W.
AU  - Kirk, Richard L. Van
TI  - The complete guide to special event management: business insights, financial advice, and successful strategies from Ernst and Young, advisors to the olympics, the Emmy awards, and the PGA tour
SN  - 0471540988
U1  - 658.456 
PY  - 1992///
CY  - New York: 
PB  - John Wiley and Sons, Inc.
KW  - advertising
KW  - bidding
KW  - events
KW  - market
KW  - marketing tools
KW  - promotion
KW  - sponsorship
ER  -