Gordon, Ian <br/><br/>
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever 
by Ian Gordon 
 - Ontario:   John Wiley and Sons Canada, Ltd.  1998 
 - xx, 314p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471641731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case<br/>comsumer vs business relationshis<br/>customer bonding<br/>customer relations<br/>relationship marketing<br/>relationships as strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  / GOR