Karolefski, John  <br/><br/>
Consumer-centric category management : how to increase profits by managing categories based on consumer needs 
by AC Nielsen, with John Karolefski and Al Heller 
 - New Jersey:   John Wiley and Sons  2005 
 - xii, 356p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471703591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>category evolution<br/>consumers' preferences<br/>management<br/>retail trade<br/>retailer's strategy
<br/><br/><label>Dewey Class. No.: </label>658.78  / KAR