TY  - GEN
AU  - Juska, Jerome M.
TI  -  Integrated marketing communication : advertising and promotion in a digital world
SN  - 978-0367436230
U1  - 659.144 
PY  - 2022///
CY  - New York
PB  - Routledge
KW  - Internet advertising
KW  - Internet marketing
KW  - advertising & promotion
KW  - marketing communication
ER  -