Arussy, Lior

Passionate and profitable : why customer strategies fail and ten steps to do them right by Lior Arussy - New Jersey: John Wiley and Sons, Inc. 2005 - xviii, 204p., app., ind. 24 cm x 16 cm

0471713929


change our organisation to avoid the silo-based customer trap
consumer satisfaction
critical choice
customer relations
customer services
customer strategies
customers do we neglect
employ functional robots or passionate evangelists
management
post-sales dialogue and service
relationships
strategic planning
understanding the fatal mistakes

658.802 / ARU