Passionate and profitable : why customer strategies fail and ten steps to do them right
by Lior Arussy
- New Jersey: John Wiley and Sons, Inc. 2005
- xviii, 204p., app., ind. 24 cm x 16 cm
0471713929
change our organisation to avoid the silo-based customer trap consumer satisfaction critical choice customer relations customer services customer strategies customers do we neglect employ functional robots or passionate evangelists management post-sales dialogue and service relationships strategic planning understanding the fatal mistakes