TY  - BOOK
AU  - Arussy, Lior
TI  - Passionate and profitable : why customer strategies fail and ten steps to do them right
SN  - 0471713929
U1  - 658.802 
PY  - 2005///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - change our organisation to avoid the silo-based customer trap
KW  - consumer satisfaction
KW  - critical choice
KW  - customer relations
KW  - customer services
KW  - customer strategies
KW  - customers do we neglect
KW  - employ functional robots or passionate evangelists
KW  - management
KW  - post-sales dialogue and service
KW  - relationships
KW  - strategic planning
KW  - understanding the fatal mistakes
ER  -