Jaffe, Joseph <br/><br/>
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising 
by Joseph Jaffe 
 - New Jersey:   John Wiley and Sons, Inc.  2005 
 - xix, 284, epil, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0471718378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising<br/>advertising<br/>agency<br/>agency<br/>branded entertainment<br/>branding<br/>branding<br/>communal marketing<br/>communal marketing<br/>customer relations<br/>gaming<br/>gaming<br/>interactive marketing<br/>internet<br/>internet<br/>mass media<br/>psychological<br/>rethinking changing consumer<br/>rethinking changing consumer<br/>search<br/>search<br/>target marketing<br/>technological innovations<br/>vicious cycle<br/>vicious cycle
<br/><br/><label>Dewey Class. No.: </label>659.1  / JAF