Klimchuk, Marianne Rosner <br/><br/>
Packaging design : successful product branding from concept to shelf 
by Marianne Rosner Klimchuk and Sandra A. Krasovec 
 - New Jersey:   John Wiley and Sons, Inc.  2006 
 - x, 262p., app., bib., glos., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>047172016X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communicating with colour<br/>considering the environment<br/>defining packaging design<br/>design<br/>design fundamentals<br/>design process<br/>imagery<br/>packaging<br/>planning for production<br/>stakeholders<br/>structures and materials<br/>typography<br/>understanding legal issues
<br/><br/><label>Dewey Class. No.: </label>658.564  / KLI