TY - BOOK AU - Thomas, Chris AU - Segel, Rick TI - Retailing in the (21st) twenty-first century SN - 0471723207 U1 - 658.87 PY - 2006/// CY - New York: PB - John Wiley and Sons, Inc. KW - advertising KW - branding your business KW - business planning and structure KW - buying and displaying merchandise KW - creating internal system KW - global marketplace KW - legal responsibilities KW - making the sales KW - money matters KW - retail location and design KW - retailing ER -