TY  - BOOK
AU  - Hemsley-Brown, Jane; Oplatka, Izhar
TI  - Higher education consumer choice
SN  - 978-1-137-49720-8
U1  - 378.161 
PY  - 2016///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - business
KW  - college choice
KW  - consumer behavior
KW  - decision making
KW  - marketing
KW  - operations research
UR  - http://link.springer.com/book/10.1007/978-1-137-49720-8
ER  -