Hartley, Robert F <br/><br/>
Marketing mistakes 
by Robert F Hartley 
 - 3rd ed. 
 - New York:   Wiley  1986 
 - vii , 296p  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0471830526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>coors<br/>Edsel<br/>errors in marketing strategy<br/>fallacy of conservatism<br/>Gillette<br/>Korvette<br/>marketing<br/>Montgomery ward<br/>Nestle's infant formula<br/>public image<br/>social constraints<br/>United States<br/>world football league
<br/><br/><label>Dewey Class. No.: </label>658.800973  / HAR