TY  - BOOK
AU  - Hartley, Robert F
TI  - Marketing mistakes
SN  - 0471830526
U1  - 658.800973 
PY  - 1986///
CY  - New York: 
PB  - Wiley
KW  - case studies
KW  - coors
KW  - Edsel
KW  - errors in marketing strategy
KW  - fallacy of conservatism
KW  - Gillette
KW  - Korvette
KW  - marketing
KW  - Montgomery ward
KW  - Nestle's infant formula
KW  - public image
KW  - social constraints
KW  - United States
KW  - world football league
ER  -