TY  - BOOK
AU  - Lowe, Gregory Ferrell
TI  - Managing media firms and industries : what's so special about media management?
SN  - 978-3-319-08515-9
U1  - 302.23068 
PY  - 2016///
CY  - Cham: 
PB  - Springer
KW  - business
KW  - business planning
KW  - economics
KW  - mass media
KW  - organization
KW  - planning
UR  - http://link.springer.com/book/10.1007/978-3-319-08515-9
ER  -